Search Engine Marketing Crash Course

Want to get a crash course in Search Marketing (with a little emphasis on the Canadian side of the border)?

1. Research people and companies CMA digital marketing panel. Look at white papers, books and and blogs they've published.
2. Research market share of players in ppc market
3. Find the map of who feeds who – for Canada vs. US. Source: Bruce Clay?
4. Read the last 5 months of searchenginewatch
5. Read the last 20 clickz search articles
6. Read through whitepapers from enquiro, doubleclick, atlas
7. Read google press releases
8. Read msn press releases
9. Read aol press releases
10. Read yahoo press releases
11. Read about leaders from SES conference (look at bios, companies, whitepapers, books, articles and blogs)
12. Check out emarketer search stats
13. Check out forrester recent search reports
14. Read chapters/indigo – search marketing books. Andrew Goodman books.
15. Some sites to check out:
http://www.traffick.com/
http://seo.canadian.com/index.php?/categories/2-PPC
AdRants
Comparision Engines
Duct Tape Marketing
Google Guy Blog
Google Blog
Gray Hat
JenSense
John Battelle
Link Building Blog
MarketingVOX
MartiniBuster
Online Marketing
ThreadWatch
Traffick
Search Engine Journal
Search Engine Watch
SEO Roundtable
SEObook.com
SEOmoz.org
Seth Godin
SmallBizBlog
Stuntdubl
Y! Search Blog
16. Optimize One site!
17. Create, run and rework 3 times on PPC campaign!
18. Make a few painful mistakes ... you'll be amazed at how quickly you learn :)