Monday, October 10, 2005

Ode to Google

I write so much about Google in my blog, that you'd think that Google was the only search engine out there. Obviously not, but it is the only one that captivates me and puts me in awe - watching and puzzling over each new step it takes into different industries and media.

I fell into this industry one day when i realized that the website I'd just built could get thousands of targeted visitors to it, if i just figured out how to get to the top of those search engine results pages. Just that aspect of search engine marketing is interesting enough - with all the mysterious ins and outs of engine algorithms. Add to that the whole other world of paid search ads that is equally fascinating, in a whole other way. No wonder I'm hooked.

But I've long been an admirer of smart, strategic, innovative, gutsy companies that are willing to make a mark in the world (no matter what industry they're in), and guess who's in this already most interesting of industries - the most innovative of companies, with the $$ to fund their far-reaching plans in the most extravagant and out there ways you could ever imagine. So here's to Google!