Ways to Find What People are Searching For

Interested in what people are searching for today? You'll find it at these two sites, ad nauseum at:

http://buzz.yahoo.com/

http://www.google.com/press/zeitgeist.html (as i write this, i notice that the number 1 fastest gaining query on google is..... you guessed it.... "giant squid". Why oh why?)


And by the way, if all the x-rated searches were not filtered from those results... you'd be looking at a whole n'other set of topics... search engines see more than their fair share of the underbelly of society... (and those topics just don't seem to be showing up on their buzz pages. Go figure).

So much data, so many possiblities. Here's an idea to draw a huge amount of attention to your site or brand -- use your creativity and pick a couple of those terms that are making it to the buzz page.

Throw those words into a ppc campaign, create some catchy and creative copy that ties the buzz term to your brand or site, and watch the clicks roll in. I used this during poor Janet Jackson's unfortunate wardrobe mishap to draw attention to a Beer.com superbowl ad feature.

(Caveats: make sure you've capped your daily spend, and be clear that these are going to be awareness clicks for you - not necessarily converting clicks!)