White Paper Links

Here is a list of the White Papers from http://www.enquiro.com/research.asp. Highly recommended reading.


WHITE PAPERS:
Eye Tracking Study
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July 2005

In this paper, you’ll learn about the complex interplay between page elements such as top sponsored links, OneBox results, organic results and side sponsored ads. You’ll learn how our eyes move around the page in excruciating detail, how we scan listings, what catches our eye and what motivates us to click on one listing over another.
B2B Survey Summary
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October 2004

The purpose of this survey was to provide insight in how search might be used on business to business transactions and to determine the similarities and differences with consumer search behavior.
Search Engine Usage In North America
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April 2004

Complementary research to the previously released "Inside the Mind of the Searcher." This 59 page detailed research paper, conducted in January and February of 2004, surveyed respondents on search engine usage.
Inside the Mind of the Searcher
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March 2004

The results of an intensive focus group research project held in February, 2004. It’s been recognized as ground breaking research by many industry experts, including Danny Sullivan, editor of Searchenginewatch.com and Anne Holland, editor of MarketingSherpa. The 30 page report has discovered some startling findings about the way consumers search.