Thursday, December 22, 2005

MSN Ad Centre - Let the Fun Begin!

Got my password and login to the MSN Ad Centre Beta today.

It's so exciting to have another PPC platform to start playing with! I know there are 100s out there, but this is the new big boy on the block.... so it's not going to be another case of signing up for a new network that doesn't get results. (Well, maybe at the start... but i have some faith in Microsoft).

CMA Digital Media Conference

I had the chance to sit on a panel at the Canadian Marketing Association's Digital Media Conference in October on the Search Engine Marketing panel.

It's been such a busy few months that I didn't have a chance to write about it before. Here is the link if you want to see the topics covered.

http://www.the-cma.org/events/digitalschedule.cfm

June M from OneDegree wrote up a little about the conference here: http://www.onedegree.ca/2005/10/21/great-day-at-the-cma-digital-marketing-conference

She also wrote in depth about Bryan Eisenberg's presentation here:
http://www.onedegree.ca/2005/11/11/clicks-are-people-too-more-from-the-cma-digital-mktg-conference

Bryan's presentation was the highlight of the show for me and I plan to spend some time over xmas this year reading his book - Call to Action - Secret Formulas to Improve Online Results.