Link Bait

Here is an example of some of our link bait from the last post (needs a bit of help huh...?!)



another one:




what a beautiful car.

Mercedes and blogging

I'm working on the second blog seeding campaign I've ever done today. The first one was awesome and I'm excited to apply some of the things I learned from the first one to this one.


This was the first one:


http://www.google.com/search?q=the+art+of+wii&sourceid=ie7&rls=com.microsoft:en-US&ie=utf8&oe=utf8


for this site: http://theartofwii.nintendo.com/


and right now I'm working on the campaign for this site:

http://www.mercedes-benz.ca/whatdrivesyou

There are few things more fun in life than watching my analytics account as bloggers gets a contact from us and start blogging about the news we've passed on... and I see the refering URL list grow (and traffic grow too). I think one of the tricks is just to be straightforward and really give bloggers what they want -- an exclusive scoop.... which is what we gave them. I love bloggers :)

This time we have a little link bait in addition to contacting selected bloggers. While the link bait is better than what we had for the first campaign (which was nothing), it still leaves a lot to be desired! I have to get more involved in the development side in the future, and maybe we'll get the link bait right the next time around.

This is where you can find the bait: http://www.mercedes-benz.ca/whatdrivesyou/en/#power

So far so good:

http://carscoop.blogspot.com/2007/08/mercedes-benz-canada-opens-interactive.html

and

http://benzinsider.com/2007/08/exclusive-mercedes-benz-canada-launches-new-c-class-web-site/

and a few more too..... off to my analytics account i go :)