Tuesday, April 28, 2009

Saab for Sale

She's for sale...

2001 Saab 9-3 SE Convertible Turbocharged

Low Mileage (128,000 km as of April 1, 2009), Still under Extended Warranty, Never been Off-Warranty, Excellent Condition, meticulously cared for used Saab for Sale. Summer’s Coming... bring down the top on your sweet new black Saab convertible.


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Wednesday, July 02, 2008

Molson Mega Keg

Beer lovers will enjoy this new beer site - flashy execution of a web sized mega keg with a way too long URL:

http://www.molsoncanadian.ca/megakeg/ldamk.php?page=%2Fmegakeg%2F%3FkeepSession%3D1

And this is an interesting new one from Labatt: It reminds me of Rick Brown's work on previous Labatt executions http://www.beerdeals.ca/

Tuesday, November 20, 2007

henderson bas is hiring - Toronto digital agency

Hi - my blog does not in any way represent the thoughts and opinions of anyone at henderson bas.... but having said that.... we are growing and have positions to fill so I'm enjoying the role of corporate shill today.

We are looking for all of the following:
  • Digital Analytics Co-ordinator - Entry Level
  • Account Management - All Levels - We'll train the right person - No experience required
  • Application Developer
  • Interface Developer
  • Strategy Position - All Levels - We'll train the right person - No Experience required
Email jobs@hendersonbas.com if you are interested.

Wednesday, November 07, 2007

I'm a Wii Mom

It was really fun to work on a site and promotion campaign that targetted ME for a change. The mastermind behind this site is a childless gay man by the way. Go Figure! I was involved from brainstorm through to buzz generation. Fun!

oohhhhhh..... look at my pretty pretty link bait badges.

We’re a Wii family


I’m a Wii mom


We’re taking the Nintendo Family Challenge

Wednesday, October 17, 2007

Puppet Shows and More

Unfortunately we haven't updated our corporate website (www.TheNiceAgency.com) recently.

However, some talented individual has created a blog that showcases some online work we've done this year. Want to see some of the more recent work we've done at henderson bas, Canada's most awarded interactive agency? Then just head on over and enjoy...

Tuesday, October 09, 2007

Using negative match in Search Campaigns

Negative match is a great tool, but it has to be used appropriately.

I posted a comment on this blog because not only do I disagree with some of his statements, but he is using a campaign that I'm pretty close to as an example ;)

Tuesday, September 18, 2007

Vonage Canada's Bill Rainey Still Alive - Online

I just found out the very sad and shocking news that the President of Vonage Canada, Bill Rainey, died last month (August, 2007).

I met Bill in October or November 2004 when the agency I was with pitched and won the Vonage online business as they entered the Canadian marketplace. I worked on it for two years until November 2006. Bill Rainey, Joe Parent and Patti Jordan started that business in Canada, and anyone in Canada that has spent any time online, reading the newspaper, walking through a store or driving past the billboards on the QEW in the last few years will have seen a Vonage ad (unless you are blind), and so, in his way, (along with Joe and Patti and Brandworks - their agency), Bill might have touched the life of just about every Canadian in the country.

I went online and did a search to find out more about what had happened, since the last time I saw Bill he was alive and apparently well. We used to joke about Bill being a bit of a media darling, and loving the spotlight, so there are a million and one articles about Bill and Vonage Canada... but yesterday I couldn't find a single article, piece of news, press release, or obituary that mentioned his death. It's like, online, Bill is still alive and well and running Vonage. In a way, it's a nice thought. But, in another way, it's quite eerie.

Here's an example... if (when you read this) it's still there, here is Bill's linkedin profile: Bill Rainey LinkedIn Profile

If it's not there anymore, I've also pasted it in at the bottom of this blog. It's a pretty impressive resume.

To be that successful I guess you have to also tick a few people off, and there were certainly those who had criticisms of Bill. Unfortunately, one of the people I know, who only met him once, only has an impression and memory of Bill ripping new holes in the asses of an entire group of agency folks... so to speak.

Luckily (and I guess I wouldn't be writing this if I didn't feel this way), I have only respect for Bill and I never ever saw Bill in anything but a positive and enthusiastic mood.

Some of the things that I greatly respect and observed in Bill's approach were: how to lead a team; how to embrace diversity in a group; how to believe in people's ability to improve and evolve; how to better understand ourselves and the people we interact with; how to think and act strategically; how to inspire people on our team to be passionate about their work; how to help others; how to provide encouragement; how to take a positive and enthusiastic approach; how to live a well-rounded, happy existence.

I also had the chance to meet Bill's daughter once, on 'Take your Kids to Work Day' (a beautiful, confident girl that you may have seen in a few Vonage commercials); and I also chatted with Bill briefly about how successful she was and what a proud dad he was. That aura of being 'the chosen one' sort of glowed from both of their heads. Until yesterday, to me they were almost like the 'Joneses' - the privileged neighbours next door that seem to have it all... until that one day when you realize that even the Joneses die and their kids are left without a Dad and that the Joneses are actually human beings too.

I've never had a mentor, but I do try to look at what the individuals around me are successful at and try to mimic their successful traits. One of the things that I have adopted from Bill is his way of taking a chaotic mess and simplifying it down into the key issues. Anyone that has worked with me in the last year knows that I like to identify'What is Working' and 'What is Not' at my team meetings ... I love this approach and stole it directly from Bill - it was almost one of his trademarks. Every time I used it I always thought of Bill... and now I always will.

Thank-you Bill for giving me some wonderful experiences working with you on the Vonage account.

May you live on in what you have left behind; I hope that wherever you are, every day is like a hot cup of coffee. ~ Linda Burlison

**************************************************
BILL RAINEY'S LINKEDIN PROFILE
**************************************************

C. William (Bill) Rainey C. William (Bill) is a 2nd-degree contact

President at Vonage Canada

Toronto, Canada Area

* Send InMail
* Get introduced through a connection
* Add C. William (Bill) to your network

* Profile
* Recommendations

Current

* President at Vonage Canada

Past

* SVP Commercial Services at GT Group Telecom
* AVP Data Sales & Support at Telus
* Managing Partner/Director National Sales at Royal Trust

* Sales Manager at Xerox Canada

see less...

see all...
Education

*
McMaster University
*
Queen's University
*
Queen's University

*
Canadian Securities Course
*
The University of Calgary
*
University of Alberta

see less...

see all...
Connections

20 connections
Industry

Telecommunications
Websites

* My Company

Public Profile
http://www.linkedin.com/pub/3/320/300

Summary

Proven Catalyst, Strategist, Driving Force in Fueling Aggressive Market Share Gains & Revenue Growth Within Mature, Turnaround, Startup and High-Growth Environments.
Experience
President

Vonage Canada

(Public Company; 1001-5000 employees; VG; Telecommunications industry)

June 2004 – Present (3 years 4 months)

Responsible for building the Vonage brand and leading the full end to end P&L business capability in Canada. This includes creating a unique culture and working environment for employees and business partners, aggressively building out the VoIP network, leveraging advertising, media and multiple sales channels to grow the customer base, building a world class call center in the Mississauga head office to take international call volumes and deliver a new benchmark of customer satisfaction and making a significant impact on the new world of telecommunications, regulation and customer service in Canada..
SVP Commercial Services

GT Group Telecom

(Public Company; 1001-5000 employees; Telecommunications industry)

June 1999 – April 2002 (2 years 11 months)
AVP Data Sales & Support

Telus

(Public Company; 10,001 or more employees; Telecommunications industry)

November 1992 – May 1999 (6 years 7 months)
Managing Partner/Director National Sales

Royal Trust

(Public Company; 10,001 or more employees; Banking industry)

January 1988 – November 1992 (4 years 11 months)
Sales Manager

Xerox Canada

(Public Company; 1001-5000 employees; Business Supplies and Equipment industry)

October 1977 – December 1987 (10 years 3 months)
Education
McMaster University

C.Dir, The Directors College, 2006 – 2007
Queen's University

Executive Development Program - Queens School of Business, Executive and General Management, 1996 – 2004
Queen's University

Executive Financial Management Program - Queens School of Business, Finance, 1995 – 1995
Canadian Securities Course

1989 – 1989
The University of Calgary

Busienss Management Certificate, Marketing, 1989 – 1989
University of Alberta

B.Sc, Biology, Genetics, Chemistry, 1973 – 1976

Activities and Societies: Deke - Delta Kappa Epsilon
Additional Information
Websites:

* My Company

Interests:

Scuba diving, golf, sailing, working out, reading, team building, management edcuation, photography
Groups and Associations:

The Directors College - Chartered Director (Sept 2007)

Heart & Stroke Foundation of Ontario - Chairman of the Executive Advisory Council

Toronto Board of Trade - Member

Canadian Chamber of Commerce - Member

ITAC - Information Technology Association of Canada - Member

Kids Help Phone - Past National Board Director and Chairman of the Alberta Board

Deke - Delta Kappa Epsilon

link bait is fixed

ooohh.... just noticed that my mercedes images below actually fit into my blog now (they were too big before). Good job henderson bas mercedes team :)

Friday, August 17, 2007

Link Bait

Here is an example of some of our link bait from the last post (needs a bit of help huh...?!)



another one:




what a beautiful car.

Thursday, August 16, 2007

Mercedes and blogging

I'm working on the second blog seeding campaign I've ever done today. The first one was awesome and I'm excited to apply some of the things I learned from the first one to this one.


This was the first one:


http://www.google.com/search?q=the+art+of+wii&sourceid=ie7&rls=com.microsoft:en-US&ie=utf8&oe=utf8


for this site: http://theartofwii.nintendo.com/


and right now I'm working on the campaign for this site:

http://www.mercedes-benz.ca/whatdrivesyou

There are few things more fun in life than watching my analytics account as bloggers gets a contact from us and start blogging about the news we've passed on... and I see the refering URL list grow (and traffic grow too). I think one of the tricks is just to be straightforward and really give bloggers what they want -- an exclusive scoop.... which is what we gave them. I love bloggers :)

This time we have a little link bait in addition to contacting selected bloggers. While the link bait is better than what we had for the first campaign (which was nothing), it still leaves a lot to be desired! I have to get more involved in the development side in the future, and maybe we'll get the link bait right the next time around.

This is where you can find the bait: http://www.mercedes-benz.ca/whatdrivesyou/en/#power

So far so good:

http://carscoop.blogspot.com/2007/08/mercedes-benz-canada-opens-interactive.html

and

http://benzinsider.com/2007/08/exclusive-mercedes-benz-canada-launches-new-c-class-web-site/

and a few more too..... off to my analytics account i go :)